I never set out to create a clothing label.
Growing up in the '80s and '90s, fashion simply didn’t cater to curves. As a very curvy teen, I couldn’t find a single pair of board shorts that fit.
After one too many tearful shopping trips, my mum finally said, “We’ll make our own.”
And we did.
The moment I tried on my first creation, I was hooked.
That feeling — of being able to dress in a way that felt flattering and true to me — was transformative. My confidence bloomed.
As a young adult, I began selling my designs, wanting to share that same feeling with other women. I had no formal training, just a deep love for making clothes that felt right. I hit the markets, connected with real women, and refined my styles by listening and learning...
Nearly 20 years on, my clothing is known for curve-loving cuts, serious comfort, ethical making, and beautiful natural fibres.
My mission is still the same:
To create clothing that empowers and flatters — pieces that light you up from the inside.
And to make it all through a supply chain that empowers too.
So glad you’re here.
Clare xox