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Slideshow about our brand

I never set out to create a clothing label.


Growing up in the '80s and '90s, fashion simply didn’t cater to curves. As a very curvy teen, I couldn’t find a single pair of board shorts that fit.

After one too many tearful shopping trips, my mum finally said, “We’ll make our own.”

And we did.

The moment I tried on my first creation, I was hooked.


That feeling — of being able to dress in a way that felt flattering and true to me — was transformative. My confidence bloomed.

As a young adult, I began selling my designs, wanting to share that same feeling with other women. I had no formal training, just a deep love for making clothes that felt right. I hit the markets, connected with real women, and refined my styles by listening and learning...

Nearly 20 years on, my clothing is known for curve-loving cuts, serious comfort, ethical making, and beautiful natural fibres.

My mission is still the same:
To create clothing that empowers and flatters — pieces that light you up from the inside.


And to make it all through a supply chain that empowers too.

So glad you’re here.

Clare xox

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